Search – A mirror on society

Sadly, a sign of the times and no great surprise when Hitwise UK Media Round-up reported last week that UK internet searches for ‘redundancy’ have increased 83% since August.

The news and media category and online video category have both experienced monthly decreases in share of UK visits, down 3% and 18% respectively.

The majority of people searching for ‘redundancy’ (63.8%), ‘job seekers allowance’ (56.7%) and ‘unemployment benefit’ (55.1%) currently visit the government site Directgov.

However, year on year both categories recorded significant growth, with news and media up 22.7% and online video growing by 48% since November 2007.