Roy, meet Steve. Yahoo & Microsoft Execs Meet Again

It was reported in Brand Republic yesterday that Steve Ballmer of Microsoft and Roy Bostock of Yahoo were in meetings (again) yesterday looking at a possible tie up to gang up against search advertising giant Google. Given the various changes to Yahoo! recently – mainly the appointment of new CEO Carol Bartz and the dropping of their Ad Sense rival, Yahoo! Publisher Network – it seems that Microsoft will be in negotiations for a pure paid search marriage.