Google in luxurious hot water – again

After the furore over the M&S v Interflora court action over brand term keyword biding on the Google AdWords platform, another player has entered the arena to take on the increasingly powerful Google.

Luxury brand owner LVMH will face Google once again today over a previous ruling in their favour as Google’s appeal is seen in court.

Though Google has mainly stayed in the wings and watched the various bands fight against each other, this particular scenario could be different when last June a French court of appeal affirmed a lower court ruling that Google infringed on Louis Vuitton’s trademark by selling search-related keyword advertising to competitors of the fashion company.

In this particular instance the Paris Court of Appeals ordered Google and its French subsidiary to pay $376,589 (300,000 Euros) in damages for trademark counterfeiting, unfair competition and misleading advertising.

Following on from the current spat Google is having with the British music industry, one thing is for sure – Google’s impact on our live is more pervasive than we forst thought.