Google bucks the trend as uncertainty hits the market

Google posted it’s results yesterday to and expectant market. Though it [Google] is trading favorably in difficult times, the future direction of the company will have a large impact on the future of Search Advertising in general. An interesting point in the results is that the UK revenues were 12 percent of overall revenue, compared to 14 percent a year ago.

Here is a summary of the results courtesy of Search Engine Land.

• Google reported revenues of $5.70 billion for the quarter ended December 31, 2008, an increase of 18% compared to the fourth quarter of 2007 and an increase of 3% compared to the third quarter of 2008.
• GAAP net income for the fourth quarter of 2008 was $382 million as compared to $1.29 billion in the third quarter of 2008. Non-GAAP net income in the fourth quarter of 2008 was $1.62 billion, compared to $1.56 billion in the third quarter of 2008.
• Google-owned sites generated revenues of $3.81 billion, or 67% of total revenues, in the fourth quarter of 2008. This represents a 22% increase over fourth quarter 2007 revenues of $3.12 billion and a 4% increase over third quarter 2008 revenues of $3.67 billion.
• Google’s partner sites generated revenues, through AdSense programs, of $1.69 billion, or 30% of total revenues, in the fourth quarter of 2008. This represents a 4% increase over fourth quarter 2007 network revenues of $1.64 billion and a 1% increase over third quarter 2008 network revenues of $1.68 billion.
• Revenues are roughly equally divided between US and international markets
• UK revenues were 12 percent of overall revenue, compared to 14 percent a year ago.