Facebook Summit – EMEA 1

Facebook 1st EMEA Summit

30th March 2010

Courthouse Doubletree by Hilton London

This was only the second ever Facebook Summit to be held and if you were there, you could probably tell by the slight disorganization at the start!

To date the only other summit Facebook have held was in the US so this was quite a big opportunity for them to address any of the challenges that agencies actively pushing Facebook to their clients were having, as well as trying to educate other agencies yet to push the product as to what benefits Facebook offers to a companies online marketing mix.

From this point of view it was great to get some answers from Facebook where they have previously struggled to provide feedback or assistance on putting together compelling proposals and troubleshooting existing accounts…even if many of those answers were referenced functionality to come.

Key focuses were:

• The Facebook offering and market positioning.
• Objections to why advertisers avoid Facebook advertising
• Targeting and flexibility of running campaigns – Tools and optimisation
• Ad formats for Profile pages

This was followed by an advertiser panel including;

• Ankur Shah from Techlightenment
• Simon Mansell – TBG London
• Mo Elnadi – Philips

It was great to come away with an overall sense that Facebook are now starting to take a step towards supporting and encouraging agencies, however I feel they still left many questions and timeframes unanswered.

I hope to see more of these events and engagement with agencies and advertisers as Facebook is definitely a platform that needs to be on everyone’s radar, not just for branding but as a very real opportunity to drive sales through targeted advertising – something many of our clients are already finding for themselves.

To find out more about how Digital Clarity can help you with your Facebook advertising, Paid Search or SEO please get in touch on +44(0)845 388 4071 or email info@digital-clarity.com