Is it just me or are Google trying to be more aggressive with their sponsored listings?
Where Google have always show their Google AdWords listings down the right hand side of the page, this appears to have moved to a much more central position.

What impact will this have on the Click Thru of advertisers sponsored listings? Surely it should improve volume of traffic and CTR. Although if this does happen then an increase in spend is also likely.

By positioning the sponsored links more centrally on the page they become more prominent – most noticeably on larger screen resolutions. Highly targeted ad copy could be even more successful as they’re brought further into the users’ eye line.

On the other hand it may squeeze businesses with tighter budgets to appear even less often throughout the day meaning that those advertisers with the big bucks win again?

So what does this mean and is it another way of aggressively dominating the search market against BingHoo?

If Google start to generate higher volumes as well as improved CTR’s for advertisers then marketing budgets may be allocated wholly to Google rather than spreading them across the market.

Maybe I am reading too much into this, but this is bound to have an impact isn’t it?