Social Media Advertising Diversifies As Revenues Rise

New post by Reggie James looking at the growth in Social Media advertising platforms and how Digital Clarity can leverage their contacts and years of experience to help guide companies through an ever increasing and complex maze. Read it here - http://www.reggiejames.org/      

The Importance of Using an Agency When Deploying Social Media

Maybe it’s because I’m surrounded by marketing and advertising people every day, that I’m always surprised when business owners or marketing chiefs talk about social media in a basic or pedestrian manner. If this sounds a little harsh, fine, it’s meant to. The Issue Given that we are in the middle of 2011 and technology and mediaRead the Rest…

SES Show – Search and Social Plus Kodak Insights

SES Conference and Exhibition – 22nd February 2011 7.45am I arrived at the Queen Elizabeth II Conference Centre in Westminster, a new venue for the Search Engine Strategies Conference and Exhibition. After a well deserved coffee and biscuit I headed to the 4th floor for the Search and Social Media breakfast workshop presented by BradRead the Rest…

Google vs. Facebook – The future of social search

I recently attended ‘The Future of Social Search’ A Social Media Showcase sponsored by I Spy Marketing. The focus of the conference was to discuss and present social and search integrated strategies and demonstrate ways in which search and social are becoming more closely linked based on the changing user behaviour. Hosted at Microsoft’s LondonRead the Rest…

Visualization Comes to Social Networks

LinkedIn has taken the Social network one step further by launching their experimental project InMaps. This is an ongoing project which creates social maps of your connections within your business network. InMaps automatically goes through all your current connections and works out relationships between them, and groups them into different colour coded networks, and thenRead the Rest…

Will Quora Become The Next Big Social Networking Site?

Quora, the social questions service was founded in June 2009 with the website launched in June 2010. Quora was co-founded by Adam D’Angelo (Facebook’s former CTO) and Charlie Cheever, in March 2010 Quora received funding, valuing the start-up at $86 million. Quora’s service provides a platform that allows users to ask and answer questions onRead the Rest…

Facebook Map the World

Paul Butler, an intern at Facebook has generated a visual representation of its 500 million users and their connections with each other. The lines shown in the map above link pairs of friends in cities across the world and after a little tweaking of the rendering process a picture emerged that shows how much ofRead the Rest…

Pulse of the Nation: US Mood Tracked Through Twitter

Using the Google Maps API and 300 million tweets over three years, a group of researchers from Harvard and Northeasten universities have been able to identify the areas of the US that seem to be happiest by time of day and day of the week. The resulting data has been visualised in the video below,Read the Rest…

Facebook vs Google | Social vs Search

Following on from my blog post on 11th July 2010 Bing vs. Google I touched on the forces of Facebook to take on the mighty Google. Therefore I wanted to revisit this and look into whether this was a reality and what factors we need to be aware of as industry leaders. Firstly we needRead the Rest…

Is the Social Web now front-of-mind for Madison Avenue?

This is a question that I have been asking myself for a while, and it is becoming increasingly evident that the great minds that are creating multi-million dollar commercials for the world’s most recognizable brands are very much thinking about the social web, particularly YouTube. Like the Super Bowl every year, where the ad businessRead the Rest…