I’ve just started to play around with some of the more advanced functionality of Google Spreadsheets to import data from other services such as Adwords and Analytics and one of the experiments left me with a little tool that will pull in the traffic a keyword has received each month for the previous 12. I’mRead the Rest…
A new feature of Google we’ve noticed recently is the ability to block sites from within the search results – further extending the personalised search service that Google gives its users. While this feature was officially announced in March 2011 it’s the first time we’ve seen it in the wild so we thought we’d includeRead the Rest…
On Tuesday October 18th, Google announced on their official blog that over the next few weeks visitors to Google.com who are signed in to their Google account will be redirected to a secure version of the search engine (SSL Search) as found here: https://www.google.com Amy Chang from the Google Analytics blog said: “As search becomesRead the Rest…
Some of the questions often asked by clients and prospects when we propose Search Engine Optimisation or Pay Per Click services are, how do I get to the top of the listings, how long will it take and what results will I get from it? Each question is extremely difficult for an agency to respondRead the Rest…
Over two years ago Microsoft and Yahoo! agreed a deal to become partners, known as the Search Alliance. Part of the deal is that Bing would provide the search algorithm and search results in Yahoo! Originally the deal was to include delivery of paid search (PPC) adverts, but due to dificulties merging the platforms theRead the Rest…
A dilemma and challenge for many advanced search engine marketing experts is the need for a Pay Per Click management tool that does everything they need it to do. This article looks in some detail at the needs and benefits of such tools as well as some of those available in the market. What isRead the Rest…
SES Conference and Exhibition – 22nd February 2011 7.45am I arrived at the Queen Elizabeth II Conference Centre in Westminster, a new venue for the Search Engine Strategies Conference and Exhibition. After a well deserved coffee and biscuit I headed to the 4th floor for the Search and Social Media breakfast workshop presented by BradRead the Rest…
I recently attended ‘The Future of Social Search’ A Social Media Showcase sponsored by I Spy Marketing. The focus of the conference was to discuss and present social and search integrated strategies and demonstrate ways in which search and social are becoming more closely linked based on the changing user behaviour. Hosted at Microsoft’s LondonRead the Rest…
In every review, audit or consultancy I have done on a Google AdWords account I have always been asked by the client ‘What should my Click Through Rate be?’, ‘How can I improve my CTR’ or ‘Is my CTR good for my industry?’. Now these questions do not have a straight forward answer. This promptedRead the Rest…
Agency Leader of Google UK Dominic Allon talks to Media Week about working strategically with agencies in 2011 and how they plan to evolve with the current competition Facebook Questions and Quora breaking into search.
