Creating pay-per-click reports in Google’s AdWords and Microsoft’s adCenter allows you to monitor your budget by tracking how much you are spending overall and on each campaign. You can also monitor conversions and evaluate your ads and keywords performance, to gain insights on how best to optimise your campaigns. Report data is customisable and canRead the Rest…
A dilemma and challenge for many advanced search engine marketing experts is the need for a Pay Per Click management tool that does everything they need it to do. This article looks in some detail at the needs and benefits of such tools as well as some of those available in the market. What isRead the Rest…
When running campaigns for various clients on the Display Network, one thing which often annoys me is why I can’t determine the effectiveness of each placement? When running a display campaign, first you build it; then Google recommend the following: ‘’Leave it alone, let it run for two weeks with a decent budget so youRead the Rest…
There are several forum topics doing the rounds questioning which PPC management tool is the best! I don’t have the clear cut answer to this question however I do have an insight into a variety of bid optimisation/keyword portfolio management/ Pay Per Click management tools, whichever terminology you prefer. Firstly it is worth knowing whatRead the Rest…
