Creating pay-per-click reports in Google’s AdWords and Microsoft’s adCenter allows you to monitor your budget by tracking how much you are spending overall and on each campaign. You can also monitor conversions and evaluate your ads and keywords performance, to gain insights on how best to optimise your campaigns. Report data is customisable and canRead the Rest…
Some of the questions often asked by clients and prospects when we propose Search Engine Optimisation or Pay Per Click services are, how do I get to the top of the listings, how long will it take and what results will I get from it? Each question is extremely difficult for an agency to respondRead the Rest…
Running a PPC campaign effectively at the best of times can be a challenging thing. As well as being time consuming, a strategy that works one day can fail the next. This is why so-called ‘experts’ such as myself have a job optimising and analysing masses of data, trying to recognise changes before they occur.Read the Rest…
A dilemma and challenge for many advanced search engine marketing experts is the need for a Pay Per Click management tool that does everything they need it to do. This article looks in some detail at the needs and benefits of such tools as well as some of those available in the market. What isRead the Rest…
When running campaigns for various clients on the Display Network, one thing which often annoys me is why I can’t determine the effectiveness of each placement? When running a display campaign, first you build it; then Google recommend the following: ‘’Leave it alone, let it run for two weeks with a decent budget so youRead the Rest…
In every review, audit or consultancy I have done on a Google AdWords account I have always been asked by the client ‘What should my Click Through Rate be?’, ‘How can I improve my CTR’ or ‘Is my CTR good for my industry?’. Now these questions do not have a straight forward answer. This promptedRead the Rest…
Since Google have recently changed their AdWords reporting system, there have been many challenges found from using the new interface reporting. I’ve put together a Google AdWords reporting wish list from all the struggles I’ve experienced from the new AdWords interface reporting so far. 1. Default columns – When you download specific reports, you willRead the Rest…
What are they? In basic terms Products Ads appear on Google search results by pulling the most relevant product listing from your Google Merchant Centre. They can be an extension of your AdWords ads (available in UK) or standalone Product Ads (currently only available in US). One of the challenges and frustrations with this newRead the Rest…
Google AdWords Campaign Experiments, also known as ACE is a new feature within the AdWords Interface which allows users to test and experiment several optimisation strategies and allows advertisers to easily compare the effectiveness of those campaign changes in real-time. This is a great tool for PPC advertisers looking to get a better idea ofRead the Rest…
A question that I’m continually being asked by colleagues and clients and so thought I would share some thoughts. Some pundits and experts foresee that Cost per Click pricing (CPC) will rise as competition increases on PPC platforms. However with the increase of new product launches such as Google Instant along with new changes to search functionality,Read the Rest…
