When running campaigns for various clients on the Display Network, one thing which often annoys me is why I can’t determine the effectiveness of each placement? When running a display campaign, first you build it; then Google recommend the following: ‘’Leave it alone, let it run for two weeks with a decent budget so youRead the Rest…
It was widely reported in the online advertising press yesterday that Interflora were looking to take strong legal action to protect their brand over keyword bidding by the retailer M&S on the Goggle AdWords platform. A bemused M&S found the action a little heavy and stated that they were doing nothing wrong and their actionsRead the Rest…
It is often said that the difference between goodbye & au revoir are often mistaken. In the case of Google Best Practice Funding (BPF) it will more than likely be the former rather than the later. The BPF programme was a commission based system that allowed Google to pay commissions to 3rd party companies, mainlyRead the Rest…
