Running a PPC campaign effectively at the best of times can be a challenging thing. As well as being time consuming, a strategy that works one day can fail the next. This is why so-called ‘experts’ such as myself have a job optimising and analysing masses of data, trying to recognise changes before they occur.Read the Rest…
When running campaigns for various clients on the Display Network, one thing which often annoys me is why I can’t determine the effectiveness of each placement? When running a display campaign, first you build it; then Google recommend the following: ‘’Leave it alone, let it run for two weeks with a decent budget so youRead the Rest…
Following on from my blog post on 11th July 2010 Bing vs. Google I touched on the forces of Facebook to take on the mighty Google. Therefore I wanted to revisit this and look into whether this was a reality and what factors we need to be aware of as industry leaders. Firstly we needRead the Rest…
This is a question that I have been asking myself for a while, and it is becoming increasingly evident that the great minds that are creating multi-million dollar commercials for the world’s most recognizable brands are very much thinking about the social web, particularly YouTube. Like the Super Bowl every year, where the ad businessRead the Rest…
As you may be aware Google have recently changed their Certified Partner Accreditation scheme. Previously they ran a Google Adwords Professional (GAP) exam for individuals to pass then allocate to their company profile. The Legacy certification regulated that you needed to have passed one exam with the relevant scores and adhere to a few otherRead the Rest…
Achieving and maintaining a good quality score (QS) in Google AdWords is integral to your success in Paid Search. Increasing your Quality score will not only reduce your cost per click on keywords, but will also improve your return on investment (ROI). Here are 5 easy to implement tips which will almost certainly produce aRead the Rest…
Some initial research findings by Wunderman, BrandAsset® Consulting, ZAAZ and Compete originally tweeted by WPP on Thursday 9th Feb 2010 Key points The correlation between brand awareness and search efficacy; How search engines are changing consumer behavior; These initial finding are split into 2 distinctive groups and show that user profile and Search Engine loyaltyRead the Rest…
Never underestimate the power of marketing. Microsoft of all companies is aware of pushing a product before anyone else and creating the de facto standard by which all must follow. The machine you are viewing this article on right now is more than likely running a Microsoft operating system, an OS that Microsoft pushed toRead the Rest…
After years of building a business by possibly the best method possible – word of mouth, the ubiquitous search giant Google has decided to appoint its first marketing director for UK & Ireland. As the company from Mountain View looks to start offering a wider array of services to compliment its search advertising business, theRead the Rest…
It’s rare that I do a double take on news headline but double take I did when I read the article in yesterdays NMA that GAP has dropped TV ads in favour of an online social media campaign. The company has launched a campaign for its 1969 premium ‘Born to Fit’ jeans range with theRead the Rest…
