Facebook Summit – EMEA 1

Facebook 1st EMEA Summit 30th March 2010 Courthouse Doubletree by Hilton London This was only the second ever Facebook Summit to be held and if you were there, you could probably tell by the slight disorganization at the start! To date the only other summit Facebook have held was in the US so this wasRead the Rest…

Digital Clarity to manage Paid Search for www.ukrainevengland.com website

Search & Digital Marketing agency, Digital Clarity will manage paid search activity for the website www.ukrainevengland.com which will be showing the Ukraine v England match on Saturday live. Already creating news by the fact that this will be the first game streamed live online, the move is a major milestone for the broadcast of liveRead the Rest…

Search Engine Strategies | New York, Tuesday 24th March 2009

At 10:00am today, Search Engine Strategies will open its doors to an expectant and ever diverse audience at the Hilton, 1335 Avenue of the Americas, New York. This years event will be more popular than ever due the burning issues that will addressed, debated and analysed by the Search Professional and business community at large.Read the Rest…

Google in luxurious hot water – again

After the furore over the M&S v Interflora court action over brand term keyword biding on the Google AdWords platform, another player has entered the arena to take on the increasingly powerful Google. Luxury brand owner LVMH will face Google once again today over a previous ruling in their favour as Google’s appeal is seenRead the Rest…

Optimising Ad Quality Score – Part 2

The importance of high ad quality scores in today’s search arena really struck home today when one of the keywords I manage for a client based in the automotive accident vertical reached a £30 minimum bid to appear on page 1. Today we’re going to be focusing on testing, reviewing and changing. The great thingRead the Rest…

Google bucks the trend as uncertainty hits the market

Google posted it’s results yesterday to and expectant market. Though it [Google] is trading favorably in difficult times, the future direction of the company will have a large impact on the future of Search Advertising in general. An interesting point in the results is that the UK revenues were 12 percent of overall revenue, comparedRead the Rest…

Digital Clarity at Search Engine Strategies London 2009

Digital Clarity will be exhibiting at Search Engine Strategies 2009 which is on Tuesday17th through to Thursday 19th February 2009 at the Business Design Centre 52 Upper Street, Islington. Search Engine Strategies is the definitive event for UK and European marketers, corporate decision makers, webmasters and search engine marketing (SEM) specialists, including pay per clickRead the Rest…

Roy, meet Steve. Yahoo & Microsoft Execs Meet Again

It was reported in Brand Republic yesterday that Steve Ballmer of Microsoft and Roy Bostock of Yahoo were in meetings (again) yesterday looking at a possible tie up to gang up against search advertising giant Google. Given the various changes to Yahoo! recently – mainly the appointment of new CEO Carol Bartz and the droppingRead the Rest…