In the recent turmoil of the financial markets and talk of deficits and debt, many investors and advertisers, brands and agencies alike, are looking at new markets.

The BRIC economy’s always feature when people talk of new markets and expansion. The BRIC market, Brazil, Russia, India and China are definitely exciting and expanding markets. The need and adoption of digital service has been growing steadily over the last few years.

Also, no one can doubt that to ignore these markets would be commercial suicide as in time; these regions will be the new powerhouses of the future. Though all the above is true, lets take a step back and examine the situation and more importantly let us not ignore something that is right under our nose.

For all their massive populations and middle classes, fact is China and India are still maturing. Their growth is being tempered by global markets and the power of the US dollar. The companies setting up there are from the west and the brands that are being consumed are in the main, luxury US and European brands.

When everything is weighed up, the creative services market is centred in the US From Hollywood to Universal Music, the creativity of the US market is hard to beat. The growth of Social and Digital platforms are no different. Whether you are a ‘Google’ or a ‘start-up’, the talent comes from tech and media hubs in California & New York.

This is why Digital Clarity is currently seeking offices, talking to partners and slowly raising its profile in both the East and West coasts of the US.
Digital Clarity’s DNA runs deep in the interactive arena and after reading numerous reports about the growth in the digital economy in the US, it made sense to ramp-up activity in New York first and support the work that has being going on in the background with Fiona Bloom.

This exciting development will be kicked off by a forthcoming visit to NYC and then followed to pursue interest that has also been expressed by a number of parties in LA and San Francisco.

Recently a report by Forrester Research highlighted that U.S. interactive marketing spending will reach $76.6 billion by 2016. According to the report, search and display will continue to be the biggest pieces of the interactive spending pie, comprising 44% and 36%, respectively, in 2016, though search will have lost share from 55% in 2011. Mobile paid advertising and search will experience astronomic growth and are surpassing email and social this year.

Digital Clarity is firmly in this space and whilst keeping one eye on the BRIC market, the prospect for growth by a ready-made company to work in a ready-made market, the US looks promising.

Pupils are constantly being told that the competition for jobs is now so fierce that it is no longer enough to simply have an impressive list of grades. We are now expected to cram in work placements and other qualities that potential employers are looking for too. Faced with these bleak prospects, the long, free summer holiday that I had just embarked upon soon became a race to enhance my employability by searching for work experience.

It was only by chance that I stumbled across Digital Clarity’s website, after a long and fruitless search for work experience had left me wanting to give up on ever getting anywhere in life. Reading through the services provided by DC, I soon became aware of my naivety to the diverse range of marketing channels available for businesses to use. And after getting my ‘business-and-marketing-degree-boyfriend’ to explain to me the meaning of some of the concepts raised in DC’s ‘services’ section, I realised that digital marketing sounded like an incredibly exciting and diverse industry to work in.

Needless to say, I was delighted when Rachel from Digital Clarity rang to confirm that they did have a placement available for me. Monday morning arrived and I was full of anticipation to discover what was in store for me at a busy and thriving marketing agency. I was warmly greeted by Reggie and Rachel, who began to brief me on what to expect from my work placement. I had brought with me a notepad and pen to make some notes but I think I was too in awe of the gigantic conference table that filled the whole room and the enormous flat screen TV that stretched across the wall next to me!

Perhaps these huge fixtures should have prepared me for the mammoth task that the Digital Clarity team had arranged for me.

“We want you to rewrite our website for us”, Reggie said simply.

And that was that.

Doubts filled my mind as to whether I could ever accomplish such a massive task without any prior marketing experience. But it soon became apparent that I could either continue to feel like Alice in digital wonderland, or I could accept this huge task and reap the benefits of having been given such a wonderful opportunity.

And I’m incredibly glad that I chose the latter!

Copywriting for Digital Clarity has given me the ability to learn information about the world of digital marketing, its disadvantages and its benefits that I don’t believe I could ever have truly grasped if I were simply to have been left to shadow a staff member or make endless cups of tea! Although mainly left to my own devices, I was perfectly able to ask questions on anything that I didn’t understand and simply get a feel for what it is like behind the scenes in a busy marketing agency office.

I will definitely be considering applying for a career in online marketing once I have completed my university education. From working at Digital Clarity, I have come to understand the need for businesses to have a successful website and the ability to embark upon paid search and SEO advertising methods in order to boost their marketing campaigns. It is clear to me that the future of marketing is digital and businesses will need to adapt to this if they want to attract a greater percentage of customer s and achieve maximum profitability.

The Struggle for Existence:
In nature, creatures produce a large number of offspring so that at least a few of them will survive the dangerous journey to adulthood long enough to reproduce. We can apply this notion to the current struggle that a growing number of businesses are facing in order to get their product or service recognised in an environment where customers are still wary about their spending.

The collapse of big brand names such as Woolworths, MFI and Habitat within the last few years no doubt caused businesses all over the UK to react with caution and dread. The closure of these companies proves that no businesses however large or small are invincible when times are tough.
It takes some careful decisions to allow a business to stand out from the crowd and be chosen over their competitors. This is a process that Digital Clarity marketing agency takes very seriously. They understand that within the digital marketing arena, they are simply one among a large number of agencies who are offering the exact same services. They understand that in order to survive, they need to have a striking attribute that sets them apart from other competitors.

Variation:
Over generations, gene mutations can greatly alter the constitution of a particular organism. This can result in either a defect or strength in this organism.
The business industry is incredibly similar to Darwin’s concept of evolution. If a business does not possess the qualities and strengths that it requires in order to be successful, it simply will not survive. Businesses need to display some sort of variation that will make them stand out from competitors and appeal to their target audience.
With the digital revolution now in full swing, we are witnessing tremendous improvements in the ways that businesses are able to promote to their customers. With an intelligent strategy in place, and the right amount of support from a reliable digital marketing agency, businesses can fully grasp this complex and ever-changing medium to ensure that their campaigns will succeed.

It’s a dog-eat-dog world out there and businesses need to make sure they have what it takes to stay ahead of the game.

Survival of the Fittest:

There is a constant threat for businesses that they could get swallowed up in the vast range of companies selling the exact same product or service. It is a case of survival of the fittest and it is up to businesses to adapt or perish in the current conditions.

NEW YORK, NY–(Marketwire -08/22/11)- RTG Ventures, Inc. (OTCQB: RTGV)

Digital Clarity’s Managing Director, Reggie James, commented: “This is an exciting development for the company. The mobile device is now core to any company’s business strategy and online, the world is thinking more about apps than websites right now. Having the ability to create mobile and web apps in-house is an important addition to RTG’s capability as well as a massive revenue opportunity for Digital Clarity. Simply, opening up app development will accelerate our growth path and take us into more strategic areas of our clients’ businesses.

“World Mobile Applications Market reported in January 2011 that the mobile app market is currently worth $6.8 billion. The same report says that it will grow to over $25 billion in the next four years, while Gartner forecasts $29.5 billion by 2013 and IDC forecasts $35 billion by 2014. There is consensus among the world’s leading analysts that this market is due to grow by around 30 per cent a year between now and 2015. It’s clear that we had to enter the market to establish a footprint and leverage our experience from related markets.”

On February 15, former Google CEO, Eric Schmidt, reported that Smartphone sales had surpassed PC sales. Digital Clarity is consulting its current and prospective new clients on how they should best be looking to adopt a mobile-first strategy if they’re to position themselves competitively for the future. True forward-thinking companies will be questioning whether their strategy should be ‘smartphone first’ or ‘tablet first’ to engage and sell to this growing user group.

Though currently focused on Apple’s iOS Developer program, Digital Clarity will be extending its capability further to include the Google Android app market as well as focused RIM/Blackberry applications.

About Digital Clarity

Digital Clarity is a specialist Digital Marketing Agency that has been at the forefront of online marketing for over 7 years. Specializing in Search Engine Marketing, Social Media & Digital Measurement, the company works with both major brands and medium sized companies to help leverage online brand presence and customer acquisition. Digital Clarity also delivers consultancy and strategy planning for both client companies and advertising agency partners.
www.digital-clarity.com

ABOUT RTG VENTURES, INC.
RTG Ventures, Inc. is a fully reporting company (OTCQB: RTGV) offering a turnkey media monetization solution to rights owners of music video content. At the heart of RTGV’s total product offering is a Monetization Platform which allows rights owners to define and tag media content in detail, set and enforce rights management and distribution rules, receive payment on distribution and obtain detailed analytics in real time. For further information, see http://www.rtgventures.com.

London 22nd August 2011

Leading Online Marketing Agency Digital Clarity today announced sponsorship of Ashleigh Foulser, Powerboat Racing’s first female National Offshore Champion and her Powerboat B-92. Ashleigh won the Class 3B National Championship along with her father and co-pilot, Adrian Foulser.

Currently a student at Bournemouth University, Ashleigh commented, “I am delighted that Digital Clarity are sponsoring both myself and the boat, we have decided to call the Powerboat and Race Team, Digital Clarity.

Managing Director, Reggie James commented, “Ashleigh has achieved great things in a short space of time and like the team here at Digital Clarity understands that only hard work and dedication can make the leap from mediocre to brilliant.”

James added, “Powerboat racing is a specialised and competitive sport and we would like to wish Ashleigh all the best for the up-coming World Championships.”

Ashleigh Foulser and Team Digital Clarity will be appearing in Torquay for the world championships being held between the 1-4 September aswell as Coniston at the World Records Week to try and break the world speed record.

Along with being the 2010 national champion Ashleigh has recently won the 2011 National Championship making her the offshore powerboat national champion for the second year running, and is currently getting ready for the world championship that is starting in just over a week, where she will be racing against competitors from Norway, Sweden, Guernsey and many other countries.

When running a display campaign, first you build it; then Google recommend the following:

‘’Leave it alone, let it run for two weeks with a decent budget so you can determine where the most suitable traffic will come from’’

Make sense, but being the cynic I also think that means:

‘’Let it run for as long as possible on with as much budget as possible, and DONT alter it.. Then we can take as much media spend on irrelevant sites as possible – No questions asked!’’

Once the GDN campaign has run for its 2 week ‘introductory’ period, the next process is to have a look at which sites on the network generated the most bang for your buck – i.e. the most conversions.

Once these are identified, add them to ‘Managed Placements’ and ensure the GDN campaign is running on ONLY Managed Placements in the Network settings tab.

Great in theory, but how do we determine which sites across the network have performed well and should be kept? The most obvious way if you have conversion tracking is to see which site generated the most conversions – Any sites without a conversion get deleted.

Simply tracking number of conversions and using that as a measuring stick to determine the effectiveness of a site is pretty basic. Of course, you’re going to want to know what sort of revenue those conversions have generated; Especially when working with clients with very specific Profit Margins.

And here lies the problem; Using the MCC, we are only able to see the Total Revenue generated from a GDN campaign, NOT the revenue generated per site.

That’s great if we want to know if a GDN campaign is effective (i.e. profitable), however, we literally have no idea using the MCC which sites on the Network are responsible for that profit.

Without going into detail, one of my clients had 12 conversions in a week period on one particular site – looks fantastic, until we eventually found trawling through analytics that the 12 conversions had generated a smaller revenue than media spend on that site. Luckily the rest of the GDN campaign had performed well!

Since this happened, I’ve spoken to Google’s own Display Network team and no one there knows why the Revenue per site/placement is not available? They gave me the company line of ‘we are making changes all the time’ – which I pretty much read as ‘can you get off the line so I can speak to people who want to spend money with us, not poke holes in our platform’.

So if Google do eventually allow revenue per placement available on the MCC, you now know where they got the idea from!!

If you would like to discuss the impact of Google Instant, please call or email.

http://www.digital-clarity.com/google-instant

Anyway, to spare you effort of having to leave dconstruction, here is the presentation in its entirety:

From an initial group of almost 100 applicants, Digital Clarity was chosen as one of 20 delegates by an advisory board comprised of industry venture capitalists, lawyers and notable digital entrepreneurs. During the visit, Digital Mission companies will participate in a variety of events and initiatives including a digital networking reception at the British Consulate in New York, an investor roundtable networking event and seminars at the prestigious Web2.0 Expo

“We see this as an excellent opportunity to showcase our capabilities, and ultimately to build our presence in the US,” explained Reggie James, CEO of Digital Clarity. “Our recently opened New York office is an important commitment and offers an ideal base from which to outline Digital Clarity to the business community in NY.”

About Digital Clarity

Digital Clarity is a leading Search and Digital Marketing agency that has been at the forefront of online advertising for the last six years. With offices, in London & Guildford, Surrey in the UK as well as Sydney, Australia, and now New York – Digital Clarity look after major brands and niche advertisers across Europe and the Asia Pacific sector.

For further information please contact:
Reggie James (reggie.james@digital-clarity.com) on Tel: +44 (0)845 388 4072 (UK)
Darren Hughes (darren.hughes@digital-clarity.com) on Tel : +1 (212)710-1338 (US)

Already creating news by the fact that this will be the first game streamed live online, the move is a major milestone for the broadcast of live England matches as well as an endorsement of the growth of the internet as a stand alone medium for major sports events.

The rights to distribute and market the game were made available after Setanta’s collapse and due to no TV broadcasters acquiring the game, Perform will be deliver the match over its platform on www.ukrainevengland.com and numerous partner ISP, publisher and betting sites.

For further information please contact:

Reggie James, Digital Clarity (reggie.james@digital-clarity.com) Tel: +44 (0)845 388 4071
James Hickman, Head of Marketing, Perform Group Tel: +44 (0) 208 484 0800