Google Analytics 4: Everything You Need to Know
How to Move from Google Analytics to GA4. Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform. It offers a number of advantages over the previous version, Universal Analytics (UA), including: Cross-platform tracking: GA4 can track users across multiple devices and platforms, giving you a more complete view of their behaviour. […]
43% of B2B Organisations Don’t Know Which Marketing or Sales Channels Are Driving Qualified Leads
If you don’t know what’s working, how can you make informed decisions about where to spend marketing budgets? More importantly, how can you maximise your ROI?
Is Covid-19 Being Blamed For Your Marketing Shortfalls?
Read the top 12 reasons your website traffic is likely to be down and possible ways to fix it. From analytics to the weather; always question your data.
Is Your Website Analytics Data, or Your Agency, Twisting the Truth?
The thing about website analytics data is that without it, you are running blind. However sometimes it can mislead or even bend the truth!
Up Your Website Tracking Game With Google Tag Manager
Google Tag Manager can help us to understand website visitor behaviour. Here are three things you can use in GTM to up your website tracking.
The Ultimate Guide To Marketing Attribution Modelling
New to attribution modelling? Don’t know which attribution model to use? Read our ultimate guide to marketing attribution modelling!
What are Smart Goals in Google Analytics?
Understand more about smart goals in Google Analytics, including what they are and whether you should be using them within your digital marketing efforts.