Following on from my blog post on 11th July 2010 Bing vs. Google I touched on the forces of Facebook to take on the mighty Google. Therefore I wanted to revisit this and look into whether this was a reality and what factors we need to be aware of as indus…
The fight is getting interesting. Just when we started to right off Bing due to many reasons, things start to change.
Has anyone noticed how Bing is pushing hard on TV advertising? How could you miss it! Back to back decision engine adverts filling…
Firstly we need to address what is Click Through Rate. CTR determines the percentage of Click Through’s from the number of impressions you have received. The calculation for this being  No. of clicks / No. of impressions = Click through rate
1…
It has been a long time coming for those of us who use AdWords data day in day out to analyse our clients account performance. AdWords have finally released some new functionality and report data available to us in our accounts.
There are 3 main chan…
There are several forum topics doing the rounds questioning which PPC management tool is the best! I don’t have the clear cut answer to this question however I do have an insight into a variety of bid optimisation/keyword portfolio management…
As you may be aware Google have recently changed their Certified Partner Accreditation scheme. Previously they ran a Google Adwords Professional (GAP) exam for individuals to pass then allocate to their company profile. The Legacy certifica…
Facebook 1st EMEA Summit
30th March 2010
Courthouse Doubletree by Hilton London
This was only the second ever Facebook Summit to be held and if you were there, you could probably tell by the slight disorganization at the start!
To date the only oth…
Is it just me or are Google trying to be more aggressive with their sponsored listings?
Where Google have always show their Google AdWords listings down the right hand side of the page, this appears to have moved to a much more central position.
Wha…
With the launch of Microsoft’s new ‘decision engine’ Bing, everyone is talking about the intelligent way in which it delivers results by interpreting what you’re searching for as well as the potential impact this will have on Google 
