I attended ‘Has the Digital Age Forgotten the Art of Storytelling?’ at the aforementioned, Yahoo Provoke Summit, yesterday 8th November at the Hospital Club. It was held as part of Internet Week Europe and offered some useful insight into how the creative industries were engaging within the digital arena. The presentation was opened byRead the Rest…
Some of the questions often asked by clients and prospects when we propose Search Engine Optimisation or Pay Per Click services are, how do I get to the top of the listings, how long will it take and what results will I get from it? Each question is extremely difficult for an agency to respondRead the Rest…
A dilemma and challenge for many advanced search engine marketing experts is the need for a Pay Per Click management tool that does everything they need it to do. This article looks in some detail at the needs and benefits of such tools as well as some of those available in the market. What isRead the Rest…
SES Conference and Exhibition – 22nd February 2011 7.45am I arrived at the Queen Elizabeth II Conference Centre in Westminster, a new venue for the Search Engine Strategies Conference and Exhibition. After a well deserved coffee and biscuit I headed to the 4th floor for the Search and Social Media breakfast workshop presented by BradRead the Rest…
I recently attended ‘The Future of Social Search’ A Social Media Showcase sponsored by I Spy Marketing. The focus of the conference was to discuss and present social and search integrated strategies and demonstrate ways in which search and social are becoming more closely linked based on the changing user behaviour. Hosted at Microsoft’s LondonRead the Rest…
In every review, audit or consultancy I have done on a Google AdWords account I have always been asked by the client ‘What should my Click Through Rate be?’, ‘How can I improve my CTR’ or ‘Is my CTR good for my industry?’. Now these questions do not have a straight forward answer. This promptedRead the Rest…
Agency Leader of Google UK Dominic Allon talks to Media Week about working strategically with agencies in 2011 and how they plan to evolve with the current competition Facebook Questions and Quora breaking into search.
It was only the other day that I noticed a little box at the bottom of my Google AdWords account which tells me the keyboard shortcuts to navigate the AdWords interface. Although I think this makes the process more complicated than clicking the mouse. I guess there may be occasions where this could be useful.Read the Rest…
Google Translate can be used in all kinds of ways to decipher what language a text is written as well as translating text into numerous languages. It also has a listen to function which reads the text back in both the initial and translated language. I couldn’t resist testing it out and then came acrossRead the Rest…
What are they? In basic terms Products Ads appear on Google search results by pulling the most relevant product listing from your Google Merchant Centre. They can be an extension of your AdWords ads (available in UK) or standalone Product Ads (currently only available in US). One of the challenges and frustrations with this newRead the Rest…
