In the recent turmoil of the financial markets and talk of deficits and debt, many investors and advertisers, brands and agencies alike, are looking at new markets. The BRIC economy’s always feature when people talk of new markets and expansion. The BRIC market, Brazil, Russia, India and China are definitely exciting and expanding markets. TheRead the Rest…
Maybe it’s because I’m surrounded by marketing and advertising people every day, that I’m always surprised when business owners or marketing chiefs talk about social media in a basic or pedestrian manner. If this sounds a little harsh, fine, it’s meant to. The Issue Given that we are in the middle of 2011 and technology and mediaRead the Rest…
This article first appeared in The Wall Blog by Reggie James on 10th November 2010 http://bit.ly/czXPAT It seems that Google is releasing new AdWords tools every week at the moment. First we saw a huge overhaul of the reporting functions within the User Interface and now optimisation seems to be the hot topic. There haveRead the Rest…
Spike Lee, Mary J Blige & Richard Branson meet at the Best Buy Theatre in Times Square to discuss why Radio still rocks! Twitter search tags: #adweek2010 & #dirtylittleword The analogy is “another day, another dollar”. Well, following on from the previous day’s activities at Advertising Week, the creativity notch had been cranked up to dealRead the Rest…
Advertising Week kicked off today in typical New York style, with hustling and bustling in the New York Times building. With over 60,000 Advertising Execs expected over the 5 days of the event the city was buzzing to the sounds of creativity, arrogance and style. Here are some of the Major Highlights today. Bloomberg RoundRead the Rest…
After much anticipation and hype, the new Research in Motion tablet is here the BlackBerry PlayBook. A challenger for the Dell Streak and the Apple iPad? Time will tell.
An interesting report was released by Cisco earlier this week that was incorporated in the companies Visual Network Index (VNI) stating that Video Will make Up 91% of all Internet Traffic by 2014. The 91% includes streaming, file sharing, uploading, downloading and progressive download. With the continuing growth in video and the convergence of otherRead the Rest…
YouTube celebrated its 5th Birthday on May 16th. It seems like yesterday that Google acquired the upstart back in 2006 when it was only a year old. So, 5 years on and where are we today? In a wonderful piece in the Daily Telegraph, which interviewed CEO Chad Hurley – I though it would beRead the Rest…
A nice piece of video that highlights how companies are fulfilling the need for their user base to engage physically with a social network, in this case Facebook, whilst executing a regular activity like buying a pair of jeans. As the cultural shift toward sharing gathers pace, Brands have to put their social strategy atRead the Rest…
“I Know Half My Marketing Works, I Just Don’t Know Which Half” When Search Advertising (PPC) launched back at the start of the new millennia, marketers were jumping up and down as they had found (in part) the answer to an age old conundrum. It was not that Search Adverting (PPC) was a killer customerRead the Rest…
