A new 34 page report that has been published eMarketer estimates that US online advertising spending will reach $25.1 billion in 2010, a 5.5% increase on previous estimates. Much of the growth is being attributed to the growing shift of marketing dollars from traditional to digital media, much of which as a result of theRead the Rest…
This is a question that I have been asking myself for a while, and it is becoming increasingly evident that the great minds that are creating multi-million dollar commercials for the world’s most recognizable brands are very much thinking about the social web, particularly YouTube. Like the Super Bowl every year, where the ad businessRead the Rest…
Last week I had the good fortune of being able to attend a number of events at the third annual Internet Week in New York City. With so much going on in different venues all over the City, the toughest task was figuring out which ones to go to. Well, along with dealing with theRead the Rest…
For those of you that are still hyperventilating over the Social Media Revolution video which emerged on YouTube about a year ago, you will be pleased to know that a new, updated version is now available, which is possibly even more impressive than the original. In my opinion this is the best Social Media relatedRead the Rest…
Okay, we know that this falls a little bit on the self-congratulatory side, but we just wanted to share with you the elation we felt this morning upon receiving an email from SlideShare with the words “Congrats! Your presentation ’10 Reasons Marketers Cannot Ignore Mobile’ is featured on the SlideShare homepage” in the subject line;Read the Rest…
Achieving and maintaining a good quality score (QS) in Google AdWords is integral to your success in Paid Search. Increasing your Quality score will not only reduce your cost per click on keywords, but will also improve your return on investment (ROI). Here are 5 easy to implement tips which will almost certainly produce aRead the Rest…
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market. 1. 45.4 million people in the U.S. owed a smartphone in an average month during the December to February period,Read the Rest…
With the ink on the contract still wet and still several months away from anything going live, speculation is mounting as how a Yahoo!/Bing.com partnership will re-shape the digital marketing landscape. There is no doubt that if you use paid search as a part of your online marketing strategy, Google has been front and centerRead the Rest…
Social Media Marketing: Is it really worth the effort? – An argument for and against using Social Media for your business. News Flash: Social Media is huge. Today, Facebook has over 300 million subscribers and Twitter is the new Associated Press. In the world of digital marketing, social media marketing (SMM) is the subject deRead the Rest…
