How AI is Revolutionizing B2B Marketing
A practical guide for senior marketing specialists, CMOs, and the C-suite, on the benefits of using AI for B2B organizations. What are the big challenges of Ai for organizations The rise of artificial intelligence is transforming business. For B2B chief marketing officers and senior marketing specialists, AI presents game-changing opportunities to increase efficiency, insights, and […]
How to write a blog – that converts
This is a guide to help you write a successful blog. This guide will give you a framework to write successful blogs and achieve your desired results. Blogs are great, though blogs that educate, inform and entertain are even better. So, let’s start at the beginning. Who am I and why should you listen to […]
How Marketing Can Add Value to Customer Experience (CX)
CX is important, but lack of communication on its value is creating a rod for its own back. I was lucky enough to attend the Engage Customer Summit at the Westminster Park Plaza, London on November 15, 2022. I was invited as a guest by the Customer Experience (CX) Guru that is Gerry Brown. There […]
A Guide to the Metaverse
A guide to the Metaverse, what it does and why it will be important both in business and our personal lives. Last year, I wrote a small piece on Medium talking about Digital Marketing for Blockchain & Cryptocurrency Companies. This was driven by some confusion by a few DeFi start-ups on Reddit trying to understand […]
Think Out Loud Podcast Ep.18
Today’s special guest is an energetic, motivated, fitness guru, proving to women that you can have your cake and eat it. Based in Nashville Tennessee in the US, she has a doctorate in physical therapy, and certifications in personal training and nutrition. She helps people achieve a healthy balance of life, fitness, eating and enjoyment. […]
Three Benefits of Microsoft Advertising (aka Bing)
Have you considered running paid search on Microsoft? Here’s three reasons why you should.
On-site vs Off-site SEO – Why You Need To Be Optimising Both [With Examples And Tools]
What is the difference between on-site and off-site SEO? This article breaks them down and gives tips on what you can optimise to boost your SEO.
Why Strategy Planning Is Key For Your Digital Marketing Now
An in-depth online marketing strategy is key to your success. Here are 3 tips to help you devise a strategy for your marketing.
What Makes People Buy? | Marketing, Selling And The Decision Making Brain
If we could just understand a little more about how and why people make decisions, then maybe we could understand how to sell to them.
Prospecting In The New Normal
These are my tried and tested guidelines for creating a new prospecting approach and wanted to share it with anyone experiencing similar challenges.